At what point did you notice the tide began to change for Internet enabled businesses such as music streaming? Since then, other music streaming services have been launched even from the tech giants like Apple, Google and Amazon. Some people argue that for streaming to really catch on in Nigeria, artists need to commit to it. Music streaming numbers and analytics give artistes valuable insights into how widely their music is being circulated and how much income they stand to make. Artistes should get reputable distribution companies to help distribute their songs to music streaming platforms; they should also understand when to ask for their records and royalties.

Source: The Guardian August 08, 2020 04:30 UTC